Agentic commerce startup Kily raised Rs 30 crore from Sorin Investments, with Razorpay and Wyser Capital participating, The Economic Times reports. Built by former Flipkart, Amazon, and Affle executives, Kily's agents help brands manage pricing, ads, inventory, and marketplace ops across Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart. The company says it already works with brands including ITC. That matters as quick-commerce fragmentation multiplies daily seller decisions. The caveat is that autonomous pricing and ad agents still need tight brand controls.