Govt Regulations
India cuts unlawful AI content takedowns to three hours and mandates labels
By Arjun
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12 Aug 12:06 AM
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Via The Economic Times
MeitY told Parliament that amended IT Rules require intermediaries to remove unlawful content within three hours of a valid government or court intimation, down from 36 hours, The Economic Times reported from a Lok Sabha reply by Jitin Prasada. Permissible AI-generated media must carry clear labels and traceable metadata, while sensitive impersonation or nudity grievances shrink to two hours. Platforms must also deploy technical measures against illegal synthetic content, with safe harbour at risk for noncompliance. Why it matters: India's deepfake clock just got much shorter for large intermediaries. Caveat: enforcement will turn on SAHYOG orders and detection quality, not deadlines alone.
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