Indian founders told The Economic Times they are abandoning an all-frontier habit as premium model prices rise. Complex tasks still go to top-tier systems, but everyday execution is shifting to lower-tier models through orchestration layers, OpenRouter-style gateways, and custom Hermes-like routers that pick by capability and cost. The change turns model choice into an operations problem rather than a brand loyalty choice. Caveat: the reporting rests on founder interviews rather than audited spend data, so savings will vary by product mix and by how often the cheap path fails and escalates.