Malachyte, founded by former Spotify engineers Sidd Motwani, Ian Anderson, and Shivaditya Sinha, raised $10 million in seed funding co-led by Bessemer Venture Partners and Gradient Ventures, with Harpoon Ventures joining. The New York startup brings Vector AI style intent modeling to e-commerce, reading hovers, clicks, scrolls, and searches in real time so first-time visitors get useful merchandising without cookies or logins. Fun.com has been live since fall 2025, and Shopify merchants can plug in natively. Proceeds fund distribution and senior hires. Caveat: retail personalization is crowded, and early lifts may shrink as similar session models spread.