AI Startup Funding
Kily raises Rs 30 crore to run marketplace agents for Indian brands
By Arjun
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8 Aug 12:06 AM
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Via The Economic Times
Kily raised Rs 30 crore led by Sorin Investments, with Razorpay and Wyser Capital joining, Economic Times reports. The 2025 startup, founded by former Flipkart, Amazon, and Affle operators, builds agents that price, advertise, and restock for brands on Amazon, Flipkart, Blinkit, Zepto, and Instamart. It says ITC is already a client, and proceeds will deepen product work and sales to large consumer brands. The pitch is simple: marketplaces already optimize with AI, so brands need software that executes, not another dashboard. Caveat: the round is early, with little public detail on revenue, retention, or human overrides.
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