MeitY used an August 6 briefing, tied to a Lok Sabha reply, to restate February IT Rules on synthetic media. Platforms must label permissible AI content with traceable metadata, and the clock to remove unlawful material after a valid government or court notice falls from 36 hours to three. Significant intermediaries must deploy technical measures against deepfakes, CSAM, and impersonation or risk losing Section 79 safe harbour. IndiaAI Mission projects at IIT Jodhpur, Madras, and Kharagpur are building detectors. Why it matters: India is measuring AI content compliance in hours. Caveat: the statute is months old; this is enforcement emphasis, not a brand new law.