Govt Regulations
India’s IT Rules now force prominent labels on AI-generated social posts
By Arjun
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3 Aug 5:52 PM
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Via The Hindu
MeitY amended the IT Rules so synthetically generated images and video need prominent labels. Big platforms must take user declarations and run technical checks before publishing. Takedown clocks shrink from a day to a couple of hours for serious notices. The Hindu explained the February 2026 turn. Deepfake panic meets compliance calendars. It matters because Indian platforms and creators now have a labeling duty with teeth, not a polite suggestion. Caveat: enforcement quality will decide whether labels become truth serum or wallpaper.
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