Snap said it will no longer reward Spotlight posts that are fully AI-generated, pushing creators toward authentic or hybrid content. Platforms are tightening incentives as synthetic media floods recommendation systems. It matters because model releases and product rules reshape what builders can ship and what users actually see day to day. The piece has also been circulating in social discussion among people who watch this beat. Caveat: vendor benchmarks are marketing as much as measurement, so wait for third-party evaluations where you can.